Build Your Video Business

Why Ubiquity Matters

by Jamie Wilkinson · January 30, 2016 · Comments

The hardest part about selling your videos online isn’t convincing people to pay for it, it’s getting people to know it exists. What’s the trick? Make it ubiquitous. 

Our stats have shown that offering your video on multiple platforms, including your own website, leads to increased social chatter about your project, and more transactions across the board. A rising tide really lifts all ships; and this phenomenon is easiest to measure when your movie appears on a new platform — YouTube included. Believe it or not, making your content available for free, and including links to buy pages, can be a catalyst for transactions. The more people see your video, the more they’ll talk, and the more they’ll support the people who made it. Take a look at how it worked for Minecraft: The Story of MojangA Band Called Death, & Doin’ It In the Park

Other examples are even more dramatic. In 2009, Monty Python released much of its best material on YouTube along with an Amazon purchase link. The result? DVD sales increased by 23,000% — that’s not a typo — and Monty Python titles shot to #2 on Amazon’s Bestseller list. 

The trend isn’t limited to video: one classical music label launched an app within Spotify and saw streams of an album grow by 412%, which triggered a 50% sales increase on iTunes, and a place among the seller’s top 200 titles. 

So, go spread the love! Release your video on as many platforms as possible. Give your fans what they want, where they want it, and they’ll be that much more likely to return the cash. Exclusivity is so early aughts. Ubiquity is the future.