How to Sell Video

5 Ways to Grow Subscribers Without Spending a Dime

by Paula Rosenberg · October 11, 2016 · Comments

A marketing plan! You should have one, even before you launch your video network. When you’re starting out, the inevitable conundrum is how to grow when you don’t have a huge marketing budget. Here are some easy ways to boost your subscriber numbers without putting any dough into it.

1. Offer a free trial

It’s the perfect hook for prospective customers who might be undecided about your network. With a free trial, they can sample your content, see how awesome it is, and are way more likely to become subscribers. We’ve found that two thirds of free trial signups convert into paying customers. On VHX, you can set up free trials for 3, 7, 14, or 30 days. Most networks see greater success with the 7 or 14 day option.

2. Give out promos

Everyone loves to feel like they’re getting in on a good deal: A healthy discount can attract new customers and bring back former subscribers. Create promo codes to give subscribers a limited time discount. You can offer multiple promos to different audiences, limit the number of discounts available to drive sales, and even advertise the promo on your homepage. Get more creative ideas for offering promotions with this best practices guide.

3. Be smart about social media

It goes without saying that platforms like Facebook, Twitter, and Instagram are great tools to build a fanbase and spread the word about your project. Social ads can certainly help, but if you don’t have the budget for advertising there are still plenty of free ways to leverage social media.

4. Add a trailer

It’s all about showing, not telling. A great trailer allows potential customers to get a sense of your videos and vibe. And it’s a great enticement to sign up: VHX networks that have a trailer convert 30% more of their site visitors into customers than sites without trailers.

5. Snag free press

Even if you don’t have a big budget for PR, you can still get the word out about your video network. Sign up for services like Help a Reporter Out (HARO) to get daily lists from reporters who are looking to interview people or feature products around a certain niche. You’ll be able to directly respond to any of the queries if you see something relevant to your content.

It’s also smart to research top blogs, journalists, and sites related to your content. Reach out if you see a good fit! Local and regional papers and websites are often looking to profile artists and business owners about their projects. Be patient, not pushy. If you know your audience and have a great story, journalists will respond.